Sponsored

These pages are advertising. They carry affiliate links, and we earn a commission if you buy through them. They are labelled as advertising at the very top, before the headline — not in a footnote you have to hunt for.

We keep them here, in their own section, so the line between our editorial work and our commercial work is a line you can see rather than one you have to take on faith. Our Editorial Standards explain what we will and will not say on these pages, and our Advertising Disclosure explains how the money works.

What being paid does not buy

An advertiser can buy a page on this site. An advertiser cannot buy a sentence we believe to be false, and that is not a slogan — it is a list, and the list is written down. We will not say a supplement treats, cures or prevents a disease. We will not say “clinically proven” about a formula that has never been clinically tested. We will not call a purchase “risk-free” if the shipping is not refundable. We will not run a testimonial we did not receive or an expert we cannot name.

We also tell you, before you click, that the next page is a sales page and roughly what it will cost. That reliably reduces the number of people who click — which is the point. A click bought with a false expectation is worth less to everyone involved, including us.

If those constraints make a placement impossible, we decline the placement. That has to be true for any of the rest of this site to mean anything.